Holo Indie Celebrates One-Year Anniversary with Discounts and New Ambassadors

VTuber company COVER's subsidiary, CMCC, is marking the first anniversary of its independent game brand "holo Indie" with a series of exciting events, including a 30% discount on games and the introduction of four-panel comics. Joining the festivities is Kaela Kovalskia, a member of hololive ID's third generation, who will serve as a new promotional ambassador alongside ReGLOSS's Lily Hoshikawa.

Holo Indie focuses on creating fan games centered around the popular VTuber girl group hololive. In November 2023, COVER revised its guidelines for fan creations, providing clear standards for derivative games. Following the release of its first game, "HoloParade," on December 1, the brand has launched a total of 13 games in its first year, including 7 paid titles and 6 free ones. This initiative has garnered significant participation from creators both in Japan and overseas.

New Marketing Initiatives and Collaborations

To celebrate this milestone, Kaela Kovalskia has been appointed as the new ambassador, bringing her unique flair to the brand's promotional efforts. Additionally, Lily Hoshikawa will continue her role as an ambassador, contributing system sound effects for the game launch. Lily is also set to kick off a game development project she has personally planned, collaborating with experienced developers to learn about the planning, production, and debugging processes involved in game creation.

Music and Art Projects

In a bid to enhance its offerings, holo Indie will compile the background music from the games released over the past year into a digital album. This initiative aims to provide fans with a cohesive listening experience of the brand's musical journey.

Comic Series and Special Giveaways

As part of the anniversary celebrations, the official Twitter account will launch a four-panel comic series, showcasing the characters and stories from the holo Indie universe. Fans can also participate in a giveaway event featuring Lily Hoshikawa merchandise, with up to 20 lucky winners receiving acrylic standees depicting her in holo Indie style.

Anniversary Sale Details

For the anniversary sale, holo Indie is offering a 30% discount on seven paid games available on Steam. This promotional event runs from December 1 to December 7, allowing fans to grab their favorite titles at a reduced price.

Future Prospects for Holo Indie

Looking ahead, holo Indie aims to expand its game catalog and continue fostering a creative environment for developers and fans alike. With ongoing support from its ambassadors and community, the brand is poised for an exciting future, promising more innovative games and engaging content.

Community Engagement and Feedback

Holo Indie is also focusing on community engagement by actively seeking feedback from players. This approach will help the brand improve its offerings and better cater to the preferences of its audience, ensuring a vibrant and interactive gaming experience.

As holo Indie celebrates its first anniversary, the combination of promotional activities, new collaborations, and community involvement sets the stage for an even more successful year ahead.